Full-service interior design for Jersey City apartments, condos, and townhouses, led by Beth Insabella Walsh. INSABELLADESIGN brings renovations, custom cabinetry, lighting, and furnishings into one design, and provides commercial services for workplaces and shared interiors.
Pictured Colts Neck Residence · Colts Neck, NJ View project
A condominium in Palm Beach and a tenant lounge in Woodbridge show how we approach private homes and shared interiors.
Residential · Palm Beach, FL
A condominium with white and gray cabinetry, floor-to-ceiling windows, and an open furniture arrangement.
View project
Commercial · Woodbridge, NJ
A tenant lounge with a central island, a telephone booth, privacy-oriented seating, and wood acoustical wall treatments.
View project
Est. 1996 ASID & IIDA Members WBENC Woman-Owned
Whether you are renovating, furnishing a new home, or improving a business interior, our work starts with your priorities. We develop the design as a whole, then coordinate the drawings, selections, and installation services included in your project.
Bring a new direction to your home with rooms that feel connected, comfortable, and distinctly yours.
Create a complete interior, from a new home to rooms that need a thoughtful update around pieces you love.
Express your organization’s identity in spaces that welcome visitors and support the people who use them every day.
Kitchen and bath design — Layouts, cabinetry, lighting, and finishes designed as part of the home.
Workplace interior design — Offices, meeting spaces, reception areas, and shared interiors.
Healthcare interior design — Medical and dental interiors planned for patients, staff, and daily use.
For an open-plan Jersey City apartment or condominium, we consider the kitchen, dining area, and living room together. Furniture scale, lighting, cabinetry, and finishes need to work across the entire space. We plan comfortable seating and useful storage while keeping routes through the home and access to windows clear.
For a townhouse renovation, we begin with the details you value: an existing stair, original trim, a favorite room, or furnishings collected over time. The design connects what you want to retain with new kitchens, baths, lighting, and custom work, so the finished home feels personal and considered.
Before finalizing a renovation or furnishing plan, we discuss the requirements that apply to your property. For a condominium, that can include building review procedures, working hours, freight-elevator reservations, and delivery access. For a townhouse, stairs and entry dimensions can influence the size and assembly of furnishings.
We coordinate the agreed interior design work with your contractor, architect, and building team. Confirming responsibilities and access early helps connect the design with the practical steps needed to install it. Requirements depend on the building and the work proposed.
Our Johns Island condominium renovation connects kitchen and living areas in an open floor plan; the Palm Beach residence shows another approach with white and gray cabinetry and floor-to-ceiling windows.
Every project moves through the same five steps: initial consultation, design development, project & construction management, final walkthrough, client satisfaction check-in. Read the five steps.
Beth Insabella Walsh brings more than 30 years of interior design experience, with work spanning private homes, corporate offices, healthcare, and government facilities. She holds a Bachelor of Science in Interior Design from Drexel University and previously served as Director of Interior Design at a New Jersey architecture and interiors firm.
Tell us about your Jersey City home or business: the rooms involved, what you want to change, and any furnishings or details you want to keep. We will discuss the design scope and next step.
Beth Insabella Walsh and INSABELLADESIGN received Silver and Bronze honors in the 2025 ASID New Jersey Design Excellence Awards. View the ASID award listings. See our press and awards.
I've had the privilege of working with Beth Insabella on several homes throughout the past 25+ years. Beth has impeccable taste and with her talented team, each project was a testament to her firm's creativity, expertise, attention to detail and professionalism. Whether starting with a blank slate or repurposing existing furnishings with new fabrics and colors, INSABELLADESIGN delivers stunningly beautiful, yet highly functional spaces, specifically tailored to the client's needs. I look forward to our next collaboration!
I must say it's been my pleasure to have had the opportunity to work with Beth and her team at Insabella Design. My boss has been a long time client of Beth, over 25 years. And over those many years I was fortunate enough to work with Beth directly. She is extremely attentive and knows exactly what needs to be done. She has designed numerous major renovations and reconstruction projects for us. She has always been a pleasure to work with from the beginning of the projects to the very end. If I ever needed something in a pinch she always makes it happen. I would be completely lost without her and her support in keeping my boss comfortable and happy. Thank you Beth, to you and your team for your excellent services.
As an architect with considerable experience with differing project types, working with Beth and her staff has been a pleasure. Beth's team brought a fresh approach to the tired-looking interior of a subsidized housing midrise project built in the 1970s. Insabella Design is a highly skilled, motivated, and reliable firm that can be an asset to any interior design project. She and her team are dependable and committed to achieving excellence in their work. I look forward to working with Beth on our next project.
Yes. INSABELLADESIGN serves Jersey City homeowners and businesses. Beth Insabella Walsh leads the design. Depending on your project, full service can include space planning, custom kitchens and baths, millwork, lighting, furnishings, interior drawings, purchasing, and coordination through installation.
Yes. A furnishing project can focus on room layouts, furniture, upholstery, rugs, lighting, and window treatments. We can incorporate pieces you already own, then specify the additions that bring the rooms together. Share what you want to keep when you inquire.
Yes. Our commercial work includes offices, reception and meeting spaces, healthcare interiors, and shared amenities. We develop the layout, finishes, lighting, and furnishings around the organization and its users, coordinating technical requirements with the responsible project professionals.
Yes. We coordinate interior plans, selections, and custom details with your existing project team. For a Jersey City condo or apartment, share any building guidelines early so review, work access, and delivery arrangements can be considered. Architectural, engineering, and approval responsibilities are established for each project.
They depend on the rooms involved, the extent of renovation, custom work, furnishings, product lead times, and building access. After the initial consultation, a detailed proposal sets out the design services and fees. Your priorities and anticipated investment help guide the scope; you do not need a finalized budget to make an inquiry.
Your name, email, project location, and a short description are enough to begin. Tell us whether the space is a home or business and what you would like to change. Plans and photographs can be shared later. We respond to discuss the next step and explain any consultation fee before arranging a meeting.
Share what you have in mind for your home or business. A few details are enough to start the conversation.
We will contact you to discuss the space, your priorities, and the next step. Plans and photographs can be shared later; any consultation fee is explained before a meeting is arranged.
Prefer to talk? Call (732) 933-4344
A closer look at the bar in the Colts Neck residence, from concealed appliances to adjustable lighting.
See how layout, color, and furnishings come together in the Palm Beach project.
Part of our Hudson County interior design service area.