Serving Manhattan, New York
Interior Design Firm in Manhattan, NY
From Park Avenue prewar co-ops to downtown penthouses and West Village townhouses, INSABELLADESIGN designs Manhattan interiors at the very top of the market.
Call (732) 933-4344 Request Consultation
Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Manhattan, New York
Manhattan is the most competitive design market on earth, and it is unforgiving. The grand prewar co-ops of Fifth and Park Avenue, the limestone townhouses of the East Sixties and the West Village, the glass penthouses of Tribeca and Billionaires' Row: these are homes where every material, proportion, and detail is scrutinized by clients who have seen the best the world offers. There is no bluffing here. Either the work is impeccable or it is not.
That is the standard we build to. INSABELLADESIGN brings design experience built since 1996 to Manhattan, where our craft is tested against the highest bar: restoring a 1920s Rosario Candela apartment, reinventing a downtown loft, renovating a Village townhouse top to bottom, or compressing luxury elegantly into a Fifth Avenue pied-a-terre. We know the buildings, the boards, and the trades a Manhattan renovation lives or dies on.
Neighborhoods we serve: Upper East Side · Fifth & Park Avenue · Central Park West · Tribeca · West Village · SoHo
Palm Beach, FL
Palm Beach Residence
View project
Hunter, NY
Hunter Residence
View project
Princeton, NJ
Princeton Residence
View project
Luxury Residential Interior Design in Manhattan
In the prewar co-ops, our work is restoration and refinement at the highest level: reviving the plaster cornices, herringbone floors, French doors, and gracious proportions that make these apartments legendary, then reworking service kitchens into chef-caliber cooking spaces and adding spa baths, dressing rooms, libraries, and the custom millwork that makes a classic layout live for today. We respect the architecture of a Candela or Emery Roth building because the market demands it and because it deserves it.
In the penthouses and lofts, the challenge inverts. The views are spectacular and the shells are raw, and our job is to give them soul: warm materials against the glass, layered lighting that makes the skyline a feature at night, custom built-ins and dressing rooms, and rooms scaled for both grand entertaining and private ease. In the townhouses, we design across floors, a full life stacked vertically, from garden-level kitchen to top-floor primary suite.
- Prewar co-op restoration
- Penthouse design
- Townhouse renovation
- Pieds-a-terre
- Chef-caliber kitchens
- Custom millwork & built-ins
- Co-op board approvals
- Fine art selection
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Manhattan
Beyond residences, we design the premium commercial spaces that a Manhattan clientele expects: private wealth-management and family-office suites, boutique law and advisory practices, private clubs and members' lounges, aesthetic and specialty medical practices, and design-forward galleries and showrooms. Custom millwork, refined lighting, and materials that signal discretion, permanence, and serious money.
Professional
WPOF Law Firm
View project
Corporate
Designer Greetings
View project
The INSABELLADESIGN Difference
Manhattan clients have access to any designer in the world, so the reason to choose a boutique firm is accountability: a single principal who owns the outcome rather than a name at the top of a large studio and a junior on your emails. At INSABELLADESIGN every project, from a Park Avenue co-op to a Tribeca penthouse, runs through founder Beth Insabella Walsh personally. In a city this demanding, that focus makes the difference.
We serve Manhattan from just across the river and are well versed in its buildings, boards, and trades; many of our clients keep a city apartment and a home in the suburbs or at the shore and want the same eye across both. As a woman-owned, WBENC-certified firm with ASID and IIDA credentials, we bring credibility and discretion to a market that grants trust to almost no one. Since 1996 we have earned ours the only way it is earned here: by delivering flawless work.
Selected Work
Projects from our portfolio closest to Manhattan in both location and character.
Palm Beach Residence
Palm Beach, FL. A sophisticated Florida condominium using light, color, and custom furnishings to support indoor and outdoor living.
View project
Hunter Residence
Hunter, NY. A mountain home designed around its views, making the landscape the centerpiece of every room.
View project
WPOF Law Firm
Professional. A legal environment designed to communicate stability, competence, and attention to detail.
View project
View Residential Portfolio View Commercial Portfolio
I've had the privilege of working with Beth Insabella on several homes throughout the past 25+ years. Beth has impeccable taste and with her talented team, each project was a testament to her firm's creativity, expertise, attention to detail and professionalism. Whether starting with a blank slate or repurposing existing furnishings with new fabrics and colors, INSABELLADESIGN delivers stunningly beautiful, yet highly functional spaces, specifically tailored to the client's needs. I look forward to our next collaboration!
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Manhattan Interior Design FAQs
Do you design prewar co-ops on Fifth and Park Avenue?
Yes. It is one of the areas we are most often called in for. Beyond bringing back original plasterwork and flooring, the real work is usually the kitchen and baths, since those were built for staff nearly a century ago and need a full rebuild to function at today's standard while still reading as original to the apartment.
Can you handle penthouses and townhouses?
Absolutely, though the two call for opposite instincts. A penthouse or loft starts as a raw shell that needs warmth and scale added in, while a townhouse is already divided into floors, and the work is choreographing how a household actually moves between them, from the entry sequence down to where the family actually eats breakfast.
Do you manage Manhattan co-op board approvals?
Yes, and skipping this step is how projects stall for months. We prepare and shepherd the board package and alteration agreement ourselves, and we coordinate the expeditors so the paperwork moves in parallel with the design rather than holding it up.
You're based in New Jersey. Do you work in Manhattan?
Yes, all the time. New Jersey is close enough that it functions as a design trip, not a commute, and it is common for a family to have us on a city apartment one year and a home at the shore or in the suburbs the next, with the same materials and detailing carried across both.
Do you design a pied-a-terre or smaller apartment?
Yes. A smaller footprint just means every square foot has to do more work: multi-purpose millwork, a bar that folds away, a bed that faces the view instead of a wall. None of it should read as a compromise if it's planned correctly from day one.
What does full-service mean at this level?
Everything, end to end: space planning, custom kitchens and baths, cabinetry and millwork, lighting, furnishings, fine art, board approvals, and full project management, with Beth Insabella Walsh accountable for how it all comes together.
Start a Project in Manhattan
Prewar co-op, penthouse, or townhouse, INSABELLADESIGN designs Manhattan interiors at the top of the world's toughest market.
(732) 933-4344 info@insabelladesign.com
Serving Manhattan, New York County, and communities throughout New York