Serving Eatontown, New Jersey
Interior Design Firm in Eatontown, NJ
In a town where central Monmouth's commercial energy meets established residential streets, we design polished homes and standout commercial interiors with equal command.
Call (732) 933-4344 Request Consultation

Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Eatontown, New Jersey
Eatontown sits at the commercial crossroads of Monmouth County: the retail and office hub that draws shoppers and businesses from every affluent town around it. But behind the storefronts of Route 35 and the flow of the mall corridor sits a quieter Eatontown of well-kept homes on established streets, where owners want the same level of finish they'd expect a few miles over in Little Silver or Ocean Township. We design for both Eatontowns, and we're one of the few firms equally at home in each.
INSABELLADESIGN serves central Monmouth, working across this town's dual nature. On the residential side, we bring full-service design, including custom kitchens and baths, millwork, lighting, and furnishings, to homes that deserve more than a builder's default. On the commercial side, we bring genuine design rigor to the retail, office, hospitality, and professional spaces that define Eatontown's economy.
Neighborhoods we serve: Wyckoff Road area · Wampum Brook · Broad Street corridor · Route 35 commercial district

Holmdel, NJ
Holmdel Residence
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Colts Neck, NJ
Colts Neck Residence
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Bay Head, NJ
Bay Head Residence
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Luxury Residential Interior Design in Eatontown
For Eatontown homeowners, the kitchen and bath are where we make the biggest difference: custom cabinetry, stone counters, integrated appliances, and the lighting and millwork that lift a room out of the ordinary. We plan these spaces around how the household actually uses them, then carry a consistent material palette into the living and dining rooms so the home feels intentional rather than piecemeal.
In the primary suite we build a proper retreat: a spa bath with heated floors and a freestanding tub, a custom vanity, and a closet finished like real cabinetry. Elsewhere we add the built-ins, paneling, and layered lighting that give a home warmth and structure, and we design finished lower levels and outdoor living spaces that extend how the house is used.
- Custom kitchens & baths
- Retail & showroom design
- Professional office interiors
- Hospitality & restaurant design
- Architectural millwork
- Lighting design
- Furnishings & art
- Full project management
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Eatontown
Eatontown is the strongest commercial market on our home turf, and commercial design is a real part of our practice, not an afterthought. We design upscale retail and showroom interiors, professional and medical offices, restaurants, and hospitality spaces built to draw traffic, reinforce a brand, and hold up under the wear of a busy central-Monmouth location. For businesses competing along Route 35 and the mall corridor, a well-designed interior is a competitive advantage, and we treat it that way.

Monmouth County, NJ
Monmouth Medical Center
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Freehold, NJ
Monmouth County Prosecutors Office
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Monmouth County, NJ
Monmouth County Child Advocacy Center
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The INSABELLADESIGN Difference
Because so much of central Monmouth's commerce runs through this town, our name tends to travel between the two sides of it: a business owner refers us to their neighbor, and that neighbor calls us for their home. So much of our work comes from referrals and repeat clients, and it is one of the clearest signs that a firm's standards hold up in both settings.
Founder Beth Insabella Walsh leads each Eatontown commission herself, residential or commercial, from first walkthrough to final detail. This WBENC-certified, woman-owned firm has operated since 1996, and Beth holds both ASID and IIDA credentials, the kind of continuity that matters when the same firm is trusted with both your office and your home.
Selected Work
Projects from our portfolio in Monmouth County and the surrounding area, chosen for their relevance to Eatontown homes and buildings.

Monmouth Medical Center
Monmouth County, NJ. Healthcare interiors developed around patient experience, staff function, and durability.
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Monmouth County Prosecutors Office
Freehold, NJ. A 129,000 square foot civic facility housing multiple divisions, with specialized and public facing spaces.
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Holmdel Residence
Holmdel, NJ. An ASID Silver Award winning primary suite renovation in a substantial family residence.
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View Residential Portfolio View Commercial Portfolio
As an architect with considerable experience with differing project types, working with Beth and her staff has been a pleasure. Beth's team brought a fresh approach to the tired-looking interior of a subsidized housing midrise project built in the 1970s. Insabella Design is a highly skilled, motivated, and reliable firm that can be an asset to any interior design project. She and her team are dependable and committed to achieving excellence in their work. I look forward to working with Beth on our next project.
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Eatontown Interior Design FAQs
Do you do both residential and commercial design in Eatontown?
Yes. Those are treated as two separate disciplines here, not one service stretched to cover both. A homeowner gets the same kitchen-and-bath focused process we run everywhere else; a business owner gets a commercial scope built around traffic, code, and brand. What connects them is one firm holding both to the same standard.
What kinds of commercial projects do you take on?
A wide range, but they tend to share one trait: heavy foot traffic in a competitive corridor. Think a storefront that needs to stop someone walking the mall corridor, or a practice that needs its waiting room to read as established on day one. We scope materials and layout to that specific pressure rather than a generic commercial template.
Can you design a restaurant or storefront that stands out on Route 35?
Route 35 is not a forgiving location, people are driving past dozens of competing storefronts, so the interior has to do real work: sightlines from the street, materials that read as established rather than temporary, and a layout that gets someone from the door to a decision quickly. That is the brief on most Route 35 projects we take on.
Do you still do high-end kitchens and baths for Eatontown homes?
Yes, if anything that is the core of the residential practice here. Most projects start in the kitchen and the primary bath because that is where a family feels the difference every single day, and we treat those rooms with the same level of finish and planning as the rest of the house.
Who oversees my project?
One person, front to back. On a project that moves between home and business considerations, or even just stays within one, you want someone who has seen the whole plan, not a rotating cast handing off pieces of it.
How close is your firm to Eatontown?
Our studio is in neighboring Little Silver, just minutes away, so we stay hands-on throughout the entire process.
Start a Project in Eatontown
Upgrading your home or opening a space that has to compete on Route 35? Call 732-933-4344 and put a real design firm behind it.
(732) 933-4344 info@insabelladesign.com
Serving Eatontown, Monmouth County, and communities throughout New Jersey