Serving Long Branch, New Jersey
Interior Design Firm in Long Branch, NJ
For the oceanfront residences of Pier Village and the revitalized homes around them, interiors with genuine city-by-the-sea sophistication.
Call (732) 933-4344 Request Consultation
Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Long Branch, New Jersey
Long Branch has staged one of the most striking comebacks on the Jersey Shore. Once a Gilded-Age playground for presidents and society, it faded, and then, over the last two decades, came roaring back. Today the oceanfront is defined by Pier Village and a wave of luxury residences: floor-to-ceiling glass, private beach access, resort-level amenities, and views that run to the horizon. This is coastal living with a distinctly cosmopolitan edge.
The homes here are as varied as the city's history. New oceanfront condominiums and penthouses share the shoreline with the grand estates of Elberon and the West End, and with revitalized single-family homes throughout the town. What unites the buyers is a taste for something more current and design-forward than the classic shore cottage: interiors with the polish of a Manhattan residence and the light of an oceanfront address.
Neighborhoods we serve: Pier Village · Ocean Avenue oceanfront · The Bluffs · West End · Elberon
Bay Head, NJ
Bay Head Residence
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Holmdel, NJ
Holmdel Residence
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Colts Neck, NJ
Colts Neck Residence
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Luxury Residential Interior Design in Long Branch
The signature Long Branch project is the oceanfront residence: a condo, penthouse, or new-build home where walls of glass do the talking. Here we design to the view: we plan open living spaces that flow toward the ocean, choose furnishings and finishes that frame rather than compete with the horizon, and layer in the custom millwork, integrated lighting, and built-ins that give a sleek modern interior real depth and warmth. The result is dramatic without ever feeling cold.
It's full-scope, high-specification work. We design chef-caliber kitchens with waterfall stone and integrated appliances, spa baths with backlit stone and freestanding tubs, primary suites and dressing rooms with custom cabinetry, media and bar spaces, and the smart-home and lighting integration a contemporary residence expects. For the town's revitalized single-family homes, we bring the same sophistication to whole-home renovations that feel current and polished.
- Oceanfront condo & penthouse design
- View-driven open planning
- Modern chef kitchens
- Spa baths & dressing rooms
- Custom millwork & built-ins
- Smart-home & lighting integration
- Whole-home renovations
- Sophisticated coastal palettes
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Long Branch
Long Branch's revitalization has created a genuinely upscale commercial scene: the restaurants, boutiques, and hospitality spaces of Pier Village, along with the wave of new development along the oceanfront. We design and refresh these interiors to match the district's modern-luxury ambition, delivering hospitality and retail spaces that feel current, polished, and destination-worthy.
Monmouth County, NJ
Monmouth Medical Center
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Freehold, NJ
Monmouth County Prosecutors Office
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Monmouth County, NJ
Monmouth County Child Advocacy Center
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The INSABELLADESIGN Difference
An oceanfront residence is an exercise in precision: the sightlines, the glazing, the way light moves through an open plan from morning to night all have to be handled exactly right. That's why every Long Branch project runs through founder Beth Insabella Walsh personally. She reads the residence and its views herself and stays involved from the first plan through final installation, rather than handing you to a junior designer.
Nearly thirty years of that hands-on approach is why so much of our work comes through referral and repeat clients, a standard we bring to Long Branch's design-forward market. In a city rebuilt around beautiful living, the finished residence speaks for itself.
Selected Work
Projects from our portfolio in Monmouth County and the surrounding area, chosen for their relevance to Long Branch homes and buildings.
Bay Head Residence
Bay Head, NJ. A custom coastal home shaped by its landscape, with a refined palette and rooms designed for family life and guests.
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Holmdel Residence
Holmdel, NJ. An ASID Silver Award winning primary suite renovation in a substantial family residence.
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Monmouth Medical Center
Monmouth County, NJ. Healthcare interiors developed around patient experience, staff function, and durability.
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View Residential Portfolio View Commercial Portfolio
I've had the privilege of working with Beth Insabella on several homes throughout the past 25+ years. Beth has impeccable taste and with her talented team, each project was a testament to her firm's creativity, expertise, attention to detail and professionalism. Whether starting with a blank slate or repurposing existing furnishings with new fabrics and colors, INSABELLADESIGN delivers stunningly beautiful, yet highly functional spaces, specifically tailored to the client's needs. I look forward to our next collaboration!
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Long Branch Interior Design FAQs
Do you design luxury oceanfront condos and penthouses in Long Branch?
Yes, it's the project type we're most identified with here. Working oceanfront usually starts with the furniture plan, not the finishes, figuring out where seating actually needs to sit for the view to work from every chair, then choosing finishes and lighting that support that plan rather than compete with the water for attention.
Can you make a modern, glassy interior still feel warm?
Yes, that tension is really the whole design problem on the oceanfront. Glass and steel photograph well but can feel sterile without something to counter them: a wool rug underfoot, an upholstered headboard, a wood ceiling detail. We build that counterpoint in from the start rather than adding it as an afterthought.
Do you handle smart-home and integrated lighting?
Yes. Between the media walls, shading systems, and lighting scenes a residence like this typically wants, we bring in the right integrators early and stay involved through commissioning, so the switches and the app control exactly what the room needs, nothing more complicated than that.
Do you work on single-family homes as well as condos?
Absolutely. It is the same team and the same process either way, whether the project is oceanfront glass or an inland foursquare a few blocks back: space planning, materials, and detailing suited to that particular house and its light, not a one-size treatment applied to every address in town.
How do you handle sun and salt on floor-to-ceiling glass residences?
We specify UV-resistant and salt-tolerant finishes, durable performance materials, and appropriate window treatments, so the interiors stay beautiful in a high-exposure oceanfront setting.
Is the founder personally involved in the project?
Yes, on every project here without exception. Given how much an oceanfront design depends on getting sightlines and glazing right on paper before anything is built, she stays hands-on from the first plan to the final walkthrough rather than stepping back once the concept is approved.
Start a Project in Long Branch
If your Long Branch oceanfront residence or revitalized home is ready for a sophisticated, view-driven design, let's make the most of that horizon. Reach Beth and the INSABELLADESIGN team at 732-933-4344 or info@insabelladesign.com.
(732) 933-4344 info@insabelladesign.com
Serving Long Branch, Monmouth County, and communities throughout New Jersey