Serving Long Branch, New Jersey
Interior Design Firm in Long Branch, NJ
Ocean Avenue towers, Pier Village, and older houses in Elberon and West End: interior design for Long Branch's rebuilt shoreline.
Call (732) 933-4344 Request Consultation
Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Long Branch, New Jersey
Long Branch was a president's resort before it was a beach town: Grant, Hayes, and Garfield summered here, and Garfield died in an Elberon cottage in 1881. The resort years faded. The oceanfront sat quiet for decades, until Pier Village rebuilt it in 2005, a shingled, mixed-use development that reset Ocean Avenue as a year-round address. Interior design in Long Branch now serves that rebuilt shoreline and the older streets behind it.
The two tracks are physically different. Ocean Avenue, Pier Village, and The Bluffs are concrete-frame construction: fixed structural columns break up the floor plate, and condo association rules govern everything from window film to flooring underlayment before a renovation can start. A few blocks inland, Elberon and West End kept their Victorian and Shingle-style houses on original lots, where the columns disappear and the questions become which walls, moldings, and stair details are worth keeping.
Neighborhoods we serve: Pier Village · Ocean Avenue oceanfront · The Bluffs · West End · Elberon
Colts Neck, NJ
Colts Neck Residence
View project
Colts Neck, NJ
Colts Neck Residence, Bar
View project
Colts Neck, NJ
Colts Neck Residence, Billiard and Theatre
View project
Luxury Residential Interior Design in Long Branch
The signature Long Branch residential project is a high-floor unit on Ocean Avenue or in Pier Village, and the first decision is never finish, it's the column grid. A concrete-frame tower has structural columns at fixed intervals, so an open floor plan gets drawn around them: kitchen islands and sofa lines sized to the bays between columns, not the room. The floor-to-ceiling glazing sets the next constraint: southern light and salt air fade the wrong fabric within a season.
Kitchens here run waterfall stone and integrated appliances, sized so storage doesn't crowd the window wall behind them. Primary baths get heated floors, backlit stone, and freestanding tubs set where the light lands best. Millwork does real work too: boxing columns and mechanical chases into built-ins instead of leaving them as obstacles. In West End and Elberon, that same kitchen and bath program runs inside older walls, with new lighting and refinished floors.
- Oceanfront condo & penthouse design
- View-driven open planning
- Modern chef kitchens
- Spa baths & dressing rooms
- Custom millwork & built-ins
- Smart-home & lighting integration
- Whole-home renovations
- Sophisticated coastal palettes
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Long Branch
Pier Village's restaurants, boutiques, and hospitality spaces, and the sales galleries inside the newer Ocean Avenue towers, call for commercial interiors that read as considered as the residences upstairs. Our commercial practice covers space planning, custom millwork, and lighting for exactly that build-out, suited to a district built on year-round visitors, not a single summer season.
Monmouth County, NJ
Monmouth Medical Center
View project
Freehold, NJ
Monmouth County Prosecutors Office
View project
Monmouth County, NJ
Monmouth County Child Advocacy Center
View project
The INSABELLADESIGN Difference
An oceanfront tower unit leaves no room for guessing: get the column spacing or the glazing wrong on paper and the mistake is poured in concrete. Founder Beth Insabella Walsh leads every Long Branch project herself, from the first walk-through of a unit's column grid through the final placement of furniture and art. The same holds for a West End or Elberon renovation, where the questions concern the house's history instead, and she reviews both before they're built.
INSABELLADESIGN is ASID and IIDA credentialed, WBENC-certified and woman-owned, with more than 500 projects and 3 million square feet of interiors designed since 1996. That range, from a Pier Village condo to a nineteenth-century Elberon house, is what a rebuilt shoreline like Long Branch's calls for.
Selected Work
Projects from our portfolio in Monmouth County and the surrounding area, chosen for their relevance to Long Branch homes and buildings.
Colts Neck Residence
Colts Neck, NJ. Highly finished living, kitchen, and dining spaces designed for daily family use and entertaining.
View project
Colts Neck Residence, Bar
Colts Neck, NJ. A billiard room rebuilt as a full service bar, with LED lit panels, bold materials, and integrated entertainment technology.
View project
Monmouth Medical Center
Monmouth County, NJ. Healthcare interiors developed around patient experience, staff function, and durability.
View project
View Residential Portfolio View Commercial Portfolio
I've had the privilege of working with Beth Insabella on several homes throughout the past 25+ years. Beth has impeccable taste and with her talented team, each project was a testament to her firm's creativity, expertise, attention to detail and professionalism. Whether starting with a blank slate or repurposing existing furnishings with new fabrics and colors, INSABELLADESIGN delivers stunningly beautiful, yet highly functional spaces, specifically tailored to the client's needs. I look forward to our next collaboration!
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Part of our Monmouth County interior design service area.
Long Branch Interior Design FAQs
Are you interior designers or interior decorators?
We are a full-service design firm. That means space planning and design documentation, custom kitchens and baths, millwork, lighting, furnishing and installation. Decoration is part of the work, not the whole of it.
What does full service include?
Drawings, custom millwork and casework, lighting design, finishes, furnishings, procurement, trade coordination and installation. We coordinate the trades and manage the schedule.
Have you worked in this area?
Yes. Holmdel Residence, Colts Neck Residence and Monmouth Medical Center are in Monmouth County. The studio is in Little Silver and we work across New Jersey, New York, Connecticut and Florida.
Do you design commercial spaces as well as homes?
Yes. Alongside residential work we design medical, corporate, government, retail and multifamily interiors. Work in Monmouth County includes Monmouth Medical Center, Monmouth County Prosecutors Office and Monmouth County Child Advocacy Center.
Do you take single rooms, or only whole homes?
Both. Scope runs from a single room to a full renovation or new build.
How do your fees work?
It depends on scope, from a single room to a full renovation or new build. After an initial consultation we provide a detailed proposal.
Who leads the project?
Beth Insabella Walsh, the firm’s founder, leads every project.
Start a Project in Long Branch
If your Ocean Avenue unit, Pier Village condo, or Elberon house is due for a full design, from column grid to final placement, reach Beth and the INSABELLADESIGN team at 732-933-4344 or info@insabelladesign.com.
(732) 933-4344 info@insabelladesign.com
Serving Long Branch, Monmouth County, and communities throughout New Jersey