Serving Allenhurst, New Jersey
Interior Design Firm in Allenhurst, NJ
For the stately homes of one of the shore's oldest and most private enclaves, interiors with the polish and permanence the address demands.
Call (732) 933-4344 Request Consultation

Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Allenhurst, New Jersey
Allenhurst is one of the smallest and most exclusive boroughs at the Jersey Shore: a few gracious blocks pressed between Deal, Loch Arbour, and the ocean, where old money has summered and settled for well over a century. There's nothing accidental about it. The streets are canopied, the lawns are deep, and the houses are the kind of substantial, classically detailed homes that were built by families who never had to ask the price.
The architecture is grand and grown-up: stately Colonials and Tudors, shingle-and-stone estates, homes with the formal proportions, deep moldings, and generous footprints of an earlier, more considered era. Many have been in the same families for generations. When they're finally reimagined, the work calls for real reverence: an understanding that in Allenhurst, discretion and quality matter far more than novelty.
Neighborhoods we serve: Corlies Avenue · Hume Street · Elberon border · Ocean Avenue · the Deal Lake blocks

Bay Head, NJ
Bay Head Residence
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Holmdel, NJ
Holmdel Residence
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Colts Neck, NJ
Colts Neck Residence
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Luxury Residential Interior Design in Allenhurst
Allenhurst gives us formal, architecturally serious homes, and we design to their standard. For homes like these, whole-home design is where we're strongest: restoring and reinterpreting grand entry halls, paneled libraries, and formal dining rooms while quietly modernizing everything behind the walls. We honor the original moldings, ceiling heights, and symmetry, then bring in furnishings, lighting, and art scaled to rooms that were built to impress.
Underneath the formality, we make these estates genuinely livable. That means chef-caliber custom kitchens that respect the home's period bones, spa primary baths with heated stone and freestanding tubs, wine rooms, updated systems threaded discreetly through old construction, and the millwork and built-ins that keep a large home feeling intentional. The luxury here is deep and quiet, the kind you feel in the weight of a door and the finish of a cabinet.
- Estate & whole-home design
- Period restoration & millwork
- Formal entertaining spaces
- Chef kitchens in historic homes
- Spa primary baths
- Paneled libraries & wine rooms
- Antiques & fine furnishings
- Salt-air-durable finishes
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Allenhurst
Allenhurst is almost purely residential, so commercial design in this area typically serves the surrounding communities: the private clubs, boutiques, and refined professional offices along the Deal, Elberon, and Long Branch corridors. For these, we bring the same restraint and quality our estate clients expect: interiors that feel established, discreet, and unmistakably high-end.

Monmouth County, NJ
Monmouth Medical Center
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Freehold, NJ
Monmouth County Prosecutors Office
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Monmouth County, NJ
Monmouth County Child Advocacy Center
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The INSABELLADESIGN Difference
In an enclave as small and private as Allenhurst, discretion is everything, and so is getting it right the first time. Every project here runs through founder Beth Insabella Walsh personally. She reads the house, its history, and its light herself, and stays involved from first concept to final installation. There's no junior designer, no rotating team, just the principal, protecting a home that may have been in your family for generations.
Nearly thirty years of that personal accountability is why so much of our work arrives by referral. In a town where everyone knows everyone, the finished home, and the trust behind it, is the only reputation worth having.
Selected Work
Projects from our portfolio in Monmouth County and the surrounding area, chosen for their relevance to Allenhurst homes and buildings.

Bay Head Residence
Bay Head, NJ. A custom coastal home shaped by its landscape, with a refined palette and rooms designed for family life and guests.
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Holmdel Residence
Holmdel, NJ. An ASID Silver Award winning primary suite renovation in a substantial family residence.
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Monmouth Medical Center
Monmouth County, NJ. Healthcare interiors developed around patient experience, staff function, and durability.
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View Residential Portfolio View Commercial Portfolio
I've had the privilege of working with Beth Insabella on several homes throughout the past 25+ years. Beth has impeccable taste and with her talented team, each project was a testament to her firm's creativity, expertise, attention to detail and professionalism. Whether starting with a blank slate or repurposing existing furnishings with new fabrics and colors, INSABELLADESIGN delivers stunningly beautiful, yet highly functional spaces, specifically tailored to the client's needs. I look forward to our next collaboration!
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Allenhurst Interior Design FAQs
Do you have experience with Allenhurst's grand older estates?
Yes, that is a natural fit for how we work. The approach stays the same on any of these estates: identify what gives the home its presence, generous rooms, original millwork, and the details a renovation could easily flatten, then design new kitchens, baths, and systems so they slot in without competing with any of it.
Can you modernize a historic home without erasing its character?
That's central to our approach here. We start by identifying what makes the house special, entry sequences, trim profiles, original hardware, and design any new kitchen, bath, or system layout around protecting those, rather than routing electrical and plumbing wherever is easiest and letting the character take the hit.
Do you handle formal entertaining spaces?
Yes. Formal entertaining is part of what these houses were built for, so we pay real attention to butler's pantries, bar setups, and the sightlines between dining and living spaces, so a house built for forty guests still feels comfortable on a quiet Tuesday for four.
Is INSABELLADESIGN a full-service firm?
Yes. We handle space planning, custom kitchens and baths, millwork, lighting, furnishings, art selection, and the project management that ties it all together, all coordinated under one plan from the first meeting to the final punch list.
How do you handle the town's proximity to the ocean?
We specify salt-tolerant, durable finishes and hardware where exposure demands it, so the interiors age as gracefully as these century-old homes have.
Will the founder personally handle my project?
Yes. Beth is the one who walks the house first, and the one who signs off on the last detail before we leave. If you have worked with firms where the principal disappears after the proposal, this is intentionally the opposite experience.
Start a Project in Allenhurst
If your Allenhurst estate is ready for a sensitive, whole-home renovation, or simply the level of care it deserves, let's walk it together. Reach Beth and the INSABELLADESIGN team at 732-933-4344 or info@insabelladesign.com.
(732) 933-4344 info@insabelladesign.com
Serving Allenhurst, Monmouth County, and communities throughout New Jersey