Serving Spring Lake, New Jersey
Interior Design Firm in Spring Lake, NJ
For the grand Victorians and beachfront estates of the Irish Riviera, interiors with the drama the architecture deserves.
Call (732) 933-4344 Request Consultation

Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Spring Lake, New Jersey
They call Spring Lake the Irish Riviera, and one look at Ocean Avenue explains why. Few towns on the Eastern seaboard put their wealth on such glorious display: enormous Queen Anne and shingle-style Victorians with turrets and wraparound verandas, beachfront estates facing the two-mile non-commercial boardwalk, and the spring-fed lake at the center of it all, ringed by footbridges and some of the most photographed houses at the Jersey Shore. This is a town that was designed to be admired, and it has never lost the knack.
Owning one of these homes is a specific kind of privilege, and a specific kind of responsibility. Many are landmarks in their own right, with the tall ceilings, deep moldings, and ornate stairs of the Gilded-Age resort era. The families who buy them want interiors that honor that grandeur without turning the house into a museum: rooms that photograph like the exterior but actually welcome a modern family home.
Neighborhoods we serve: Ocean Avenue beachfront · The Lake district · Sussex Avenue · First Avenue · Monmouth Avenue

Bay Head, NJ
Bay Head Residence
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Holmdel, NJ
Holmdel Residence
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Colts Neck, NJ
Colts Neck Residence
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Luxury Residential Interior Design in Spring Lake
Spring Lake gives us some of the most architecturally ambitious homes at the shore, and we design to that ceiling, literally. We work with soaring rooms, grand staircases, ornate original millwork, and deep bay windows, restoring and reinterpreting period detail while bringing in the scale of furnishings, lighting, and window treatments these spaces demand. A room this tall needs a chandelier with real presence and drapery that reaches the height; we plan for the drama the house was built to hold.
Underneath the grandeur, we make these Victorians work for now. That means chef-caliber kitchens carved thoughtfully into homes that were never designed for open plans, spa primary baths with freestanding tubs and heated stone, added powder rooms and butler's pantries, and discreetly modern systems threaded through century-old walls. The trick is invisibility: new comfort that never fights the old character.
- Victorian restoration & design
- Grand-scale room planning
- Custom kitchens in historic homes
- Spa primary baths
- Period millwork & moldings
- Statement lighting & drapery
- Formal dining & entertaining
- Salt-air-durable finishes
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Spring Lake
Spring Lake's downtown along Third Avenue is as polished as the residences: high-end boutiques, fine dining, and the town's celebrated grand hotels and inns, several of them Victorian landmarks in their own right. We design and refresh these interiors to hold their own against the architecture, blending period sensitivity with genuine hospitality luxury.

Monmouth County, NJ
Monmouth Medical Center
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Freehold, NJ
Monmouth County Prosecutors Office
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Monmouth County, NJ
Monmouth County Child Advocacy Center
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The INSABELLADESIGN Difference
A Spring Lake Victorian is not a project to hand off. There are period details to protect, structural quirks to design around, and an owner who cares deeply about getting it right, which is why every project here runs through founder Beth Insabella Walsh personally. She reads the house, its history, and its light herself, and stays with it from first concept through the final piece of art on the wall.
That hands-on approach is why our work travels by referral and repeat commission. When a family finally takes on the landmark they've admired for years, they want a designer who reveres it as much as they do, and who has the confidence to make it sing.
Selected Work
Projects from our portfolio in Monmouth County and the surrounding area, chosen for their relevance to Spring Lake homes and buildings.

Bay Head Residence
Bay Head, NJ. A custom coastal home shaped by its landscape, with a refined palette and rooms designed for family life and guests.
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Holmdel Residence
Holmdel, NJ. An ASID Silver Award winning primary suite renovation in a substantial family residence.
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Monmouth Medical Center
Monmouth County, NJ. Healthcare interiors developed around patient experience, staff function, and durability.
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View Residential Portfolio View Commercial Portfolio
I must say it's been my pleasure to have had the opportunity to work with Beth and her team at Insabella Design. My boss has been a long time client of Beth, over 25 years. And over those many years I was fortunate enough to work with Beth directly. She is extremely attentive and knows exactly what needs to be done. She has designed numerous major renovations and reconstruction projects for us. She has always been a pleasure to work with from the beginning of the projects to the very end. If I ever needed something in a pinch she always makes it happen. I would be completely lost without her and her support in keeping my boss comfortable and happy. Thank you Beth, to you and your team for your excellent services.
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Spring Lake Interior Design FAQs
Do you have experience with Spring Lake's historic Victorian homes?
Yes, Victorians and shingle-style homes are most of what we do at the shore. The usual issue is a house chopped into small, dark rooms by a previous renovation, so a lot of our work is reopening those plans and choosing furniture and lighting at a scale that actually suits ten and twelve-foot ceilings instead of getting lost in them.
Can you add a modern kitchen to a period home without ruining its character?
Yes, and it usually comes down to where the kitchen sits in the floor plan rather than how it looks. Victorians were built with the kitchen tucked away from the entertaining rooms, so we spend real time figuring out how to open a connection to the dining and family spaces without removing a wall that was actually holding up the second floor.
How do you furnish rooms with such high ceilings?
By resisting the urge to under-furnish. A sofa or a rug sized for a normal room disappears in a space with twelve-foot ceilings, so we go up: taller casegoods, art hung higher than instinct suggests, and window treatments that run the full height of the window rather than stopping at a standard drapery length.
Do you work on beachfront homes on Ocean Avenue?
Yes, throughout Spring Lake: from the Ocean Avenue beachfront to the estates around the lake and the avenues in between. We tailor each interior to its architecture, light, and proximity to the sea.
Will you use a richer palette than a typical beach house?
We can. Spring Lake's architecture supports deeper, more formal choices, such as jewel tones, papered dining rooms, and antiques, layered with coastal light. We calibrate the palette to your home and taste.
Is the founder personally involved in the project?
Yes. Beth is the one who walks the house first and makes the calls on anything structural or historic, and she does not step back once the design phase ends. On a house with this much history, having one person carry that judgment through construction matters more than it would on a newer build.
Start a Project in Spring Lake
If you own, or are about to own, one of Spring Lake's grand Victorians or beachfront estates, let's give the interiors the ambition they deserve. Reach Beth and the INSABELLADESIGN team at 732-933-4344 or info@insabelladesign.com to walk your home together.
(732) 933-4344 info@insabelladesign.com
Serving Spring Lake, Monmouth County, and communities throughout New Jersey