Serving Freehold, New Jersey
Interior Design Firm in Freehold, NJ
Interior design for Freehold's Victorian-era downtown and the larger homes and horse-country-adjacent estates spreading toward the Colts Neck line.
Call (732) 933-4344 Request Consultation

Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Freehold, New Jersey
Freehold was settled in 1685 by Scottish Presbyterians and became one of Monmouth County's three original townships in 1693, first known as Monmouth Court House. Washington's troops fought the British to a standstill nearby in June 1778, the Battle of Monmouth. The borough incorporated separately in 1919, and its downtown still carries the nineteenth-century Victorian houses built after.
INSABELLADESIGN has worked throughout Monmouth County since 1996, and Freehold pulls on both ends of that range. Downtown and along West Main Street, we work with the moldings, proportions, and older systems that come with a Victorian-era house, installing the kitchens and baths that make one genuinely comfortable now without erasing what makes it a period house in the first place. Toward the Colts Neck line and through Freehold Township's larger parcels, the challenge flips: making generous new square footage feel intentional rather than cavernous.
Neighborhoods we serve: Historic downtown Freehold · West Main Street · Freehold Township estates · Colts Neck border · Elton-Adelphia area

Colts Neck, NJ
Colts Neck Residence, Bar
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Colts Neck, NJ
Colts Neck Residence, Bath and Guest
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Colts Neck, NJ
Colts Neck Residence, Billiard and Theatre
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Luxury Residential Interior Design in Freehold
In Freehold's historic and older homes, we restore rather than erase: original detail and proportion stay, while a custom kitchen goes in with real cabinetry, stone surfaces, and integrated appliances, and a primary bath gets heated floors and a freestanding tub built to feel original to the house rather than bolted on. The seams shouldn't show.
Toward Colts Neck and the township's larger parcels, the work is about scale and warmth together: paneled studies, a wine room, layered living and dining spaces, and the millwork, built-ins, and lighting that give a big house both structure and a place to land at the end of the day. We plan mudrooms and boot rooms suited to a more rural, active property, and outdoor living space that makes use of the land itself.
- Historic home renovation
- Country estate interiors
- Custom kitchens & baths
- Paneled studies & wine rooms
- Architectural millwork
- Lighting design
- Furnishings & art
- Full project management
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Freehold
Downtown Freehold's Main Street runs through buildings with real nineteenth-century bones, the American Hotel's 1824 building among them, still standing on East Main Street. We design restaurants, professional offices, boutiques, and service businesses inside that older stock, keeping the storefronts true to the block while the interior gets a plan a modern business can actually run on.

Freehold, NJ
Monmouth County Prosecutors Office
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Monmouth County, NJ
Monmouth County Child Advocacy Center
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Healthcare
University Pain & Spine Center
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The INSABELLADESIGN Difference
Freehold rewards a designer who can move between two different centuries of building stock without missing a step, an 1880s downtown Victorian one month, a new Colts Neck-adjacent estate the next. Founder Beth Insabella Walsh runs every Freehold project herself, whichever century it's in.
Since 1996, this ASID- and IIDA-credentialed, WBENC-certified, woman-owned firm has designed interiors across Monmouth County, from the county seat's historic core to the larger parcels toward its rural edge. That's the same range Freehold's own housing stock spans, from an 1880s Main Street Victorian to a new build near the Colts Neck line.
Selected Work
Work from our portfolio in Freehold, alongside projects our Freehold clients most often ask to see.

Monmouth County Prosecutors Office
Freehold, NJ. A 129,000 square foot civic facility housing multiple divisions, with specialized and public facing spaces.
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Colts Neck Residence, Bar
Colts Neck, NJ. A billiard room rebuilt as a full service bar, with LED lit panels, bold materials, and integrated entertainment technology.
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Colts Neck Residence, Bath and Guest
Colts Neck, NJ. A black and white guest bath and bedroom built around a custom mural, iridescent marble mosaics, and hair on hide furniture.
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View Residential Portfolio View Commercial Portfolio
I must say it's been my pleasure to have had the opportunity to work with Beth and her team at Insabella Design. My boss has been a long time client of Beth, over 25 years. And over those many years I was fortunate enough to work with Beth directly. She is extremely attentive and knows exactly what needs to be done. She has designed numerous major renovations and reconstruction projects for us. She has always been a pleasure to work with from the beginning of the projects to the very end. If I ever needed something in a pinch she always makes it happen. I would be completely lost without her and her support in keeping my boss comfortable and happy. Thank you Beth, to you and your team for your excellent services.
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Part of our Monmouth County interior design service area.
Freehold Interior Design FAQs
Are you interior designers or interior decorators?
We are a full-service design firm. That means space planning and design documentation, custom kitchens and baths, millwork, lighting, furnishing and installation. Decoration is part of the work, not the whole of it.
What does full service include?
Drawings, custom millwork and casework, lighting design, finishes, furnishings, procurement, trade coordination and installation. We coordinate the trades and manage the schedule.
Have you worked in this area?
Yes. Holmdel Residence, Colts Neck Residence and Monmouth Medical Center are in Monmouth County. The studio is in Little Silver and we work across New Jersey, New York, Connecticut and Florida.
Do you design commercial spaces as well as homes?
Yes. Alongside residential work we design medical, corporate, government, retail and multifamily interiors. Work in Monmouth County includes Monmouth Medical Center, Monmouth County Prosecutors Office and Monmouth County Child Advocacy Center.
Do you take single rooms, or only whole homes?
Both. Scope runs from a single room to a full renovation or new build.
How do your fees work?
It depends on scope, from a single room to a full renovation or new build. After an initial consultation we provide a detailed proposal.
Who leads the project?
Beth Insabella Walsh, the firm’s founder, leads every project.
Start a Project in Freehold
Updating a Victorian downtown or building an estate toward Colts Neck? Call 732-933-4344 and let's talk about what the house needs first.
(732) 933-4344 info@insabelladesign.com
Serving Freehold, Monmouth County, and communities throughout New Jersey