Serving Bay Head, New Jersey
Interior Design Firm in Bay Head, NJ
Shingled cottages between the ocean and Barnegat Bay, many in the same family for generations: interior design for Bay Head, from East Avenue to Lake Avenue.
Call (732) 933-4344 Request Consultation

Est. 1996 · ASID & IIDA Members · WBENC Woman-Owned · 500+ Projects · 3M+ Sq Ft Designed
Interior Design in Bay Head, New Jersey
Bay Head sits on a barrier peninsula barely a half-mile wide in places: ocean on one side, Barnegat Bay on the other, Twilight Lake tucked between them. The Bay Head Yacht Club was founded in 1888 for yachting and rowing; members raced Barnegat Bay sneakboxes on water shallow enough to sail by feel, and the club helped found the Barnegat Bay Yacht Racing Association in 1914. Houses here stay shingled and built low. Interior design for Bay Head works within that same restraint.
Many of these houses have stayed in the same family for generations, updated only when it finally becomes necessary. Because the whole peninsula sits close to sea level, flood-elevation rules now shape a renovation almost as much as any design decision: how much of the ground floor can be finished space, where mechanical systems go, whether an addition trips a threshold that requires raising the house. Those questions usually get answered before a single finish is chosen.
Neighborhoods we serve: East Avenue oceanfront · Twilight Lake · Mount Street · Bay Head Yacht Club district · Lake Avenue

Colts Neck, NJ
Colts Neck Residence, Billiard and Theatre
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Bay Head, NJ
Bay Head Residence
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Holmdel, NJ
Holmdel Residence
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Luxury Residential Interior Design in Bay Head
A Bay Head renovation almost always starts with the same question: what stays exactly as it is. The porch and the sightline from the front door to the water are usually non-negotiable, so we plan around them. Beyond that, the typical project reconfigures a warren of small, low-ceilinged summer bedrooms into fewer, larger primary suites, opens the kitchen into rooms it was never connected to, and rebuilds it for a family that actually cooks.
The materials have to survive salt air and bay humidity, which punish the wrong choice fast. We spec quartersawn white oak and painted millwork that won't telegraph seasonal humidity swings the way flat-sawn wood does, unlacquered brass and stainless hardware that ages on purpose instead of pitting, and performance linens and indoor-outdoor weaves that shrug off wet swimsuits and sandy feet. The goal is a house that still looks right in a decade, not one that looks expensive on delivery day.
- Shingle-style renovations
- Whole-home coastal design
- Custom kitchens & baths
- Salt-air-durable materials
- Waterfront sightlines
- Paneled studies & bars
- Custom millwork
- Art & furnishings curation
Call (732) 933-4344 Request a Consultation
Commercial Interior Design in Bay Head
Bay Head's commercial district is a few blocks on Bridge and Mount: boutiques, a handful of galleries, and an inn that reads more like a large private house than a hotel. We bring the same restraint to these spaces that we bring to the residences: durable millwork, considered lighting, and finishes built for salt air and heavy summer foot traffic. The same standard applies to antique shops, small retail, and the offices of attorneys and wealth managers along this stretch of shore.

Multifamily
Phillips Seaview Towers
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Monmouth County, NJ
Monmouth Medical Center
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The INSABELLADESIGN Difference
One person leads every Bay Head project: founder Beth Insabella Walsh. She walks the porch, reads the sightline to the water, and makes the call on what stays and what changes before any drawing gets made, then stays through the final placement of furniture and art. For a house that's been in one family for generations, that continuity, the same eye from the first visit to the last box unpacked, is what the project runs on.
We're ASID and IIDA members, WBENC-certified and woman-owned, full service from space planning through installation, a standard built since 1996 across more than 500 projects and 3 million square feet of designed interiors.
Selected Work
Work from our portfolio in Bay Head, alongside projects our Bay Head clients most often ask to see.

Bay Head Residence
Bay Head, NJ. A custom coastal home shaped by its landscape, with a refined palette and rooms designed for family life and guests.
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Colts Neck Residence, Billiard and Theatre
Colts Neck, NJ. An entertainment wing with a black light hallway of vintage posters and a red themed billiard room.
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Phillips Seaview Towers
Multifamily. Elevated common areas and resident amenities for a large residential property.
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View Residential Portfolio View Commercial Portfolio
I must say it's been my pleasure to have had the opportunity to work with Beth and her team at Insabella Design. My boss has been a long time client of Beth, over 25 years. And over those many years I was fortunate enough to work with Beth directly. She is extremely attentive and knows exactly what needs to be done. She has designed numerous major renovations and reconstruction projects for us. She has always been a pleasure to work with from the beginning of the projects to the very end. If I ever needed something in a pinch she always makes it happen. I would be completely lost without her and her support in keeping my boss comfortable and happy. Thank you Beth, to you and your team for your excellent services.
30+ Years of Experience
500+ Projects Completed
3M+ Sq Ft Designed
98% Client Satisfaction
How a Project Works
1. Start with a conversation
A consultation at our Little Silver studio or your property. We talk through the space, the scope, how you live or work in it, and what you want the finished project to accomplish. No obligation, and you will always be speaking with Beth.
2. Design and decisions
Space planning, materials, millwork and cabinetry design, lighting, and furnishings developed into one coherent plan, with drawings and documentation your contractor and trades can actually build from.
3. We carry it to the finish
We coordinate the trades, manage orders and timelines, and stay on the project through installation and styling, so you get a completed space rather than a plan left for you to assemble.
About INSABELLADESIGN
- Nearly 30 years of award-winning residential & commercial design (est. 1996)
- ASID & IIDA professional members · WBENC-certified, woman-owned firm
- Full service: detailed space planning and design documentation, custom kitchens & baths, millwork, furnishing, install
- Every project led personally by founder Beth Insabella Walsh
- Trusted by the architects, builders, and trades our clients rely on
- Sourced materials, custom fabrication, and finishes held to an exacting standard
Nearby Areas We Serve
Part of our Ocean County interior design service area.
Bay Head Interior Design FAQs
Are you interior designers or interior decorators?
We are a full-service design firm. That means space planning and design documentation, custom kitchens and baths, millwork, lighting, furnishing and installation. Decoration is part of the work, not the whole of it.
What does full service include?
Drawings, custom millwork and casework, lighting design, finishes, furnishings, procurement, trade coordination and installation. We coordinate the trades and manage the schedule.
Have you worked in this area?
Yes. Bay Head Residence is in Ocean County. The studio is in Little Silver and we work across New Jersey, New York, Connecticut and Florida.
Do you design commercial spaces as well as homes?
Yes. Alongside residential work we design medical, corporate, government, retail and multifamily interiors.
Do you take single rooms, or only whole homes?
Both. Scope runs from a single room to a full renovation or new build.
How do your fees work?
It depends on scope, from a single room to a full renovation or new build. After an initial consultation we provide a detailed proposal.
Who leads the project?
Beth Insabella Walsh, the firm’s founder, leads every project.
Start a Project in Bay Head
If your Bay Head cottage needs a full renovation, a kitchen rebuilt for the way you actually cook, or the flood-elevation questions answered before anything else gets decided, reach Beth and the INSABELLADESIGN team at 732-933-4344 or info@insabelladesign.com. We'll start with a walk through the house.
(732) 933-4344 info@insabelladesign.com
Serving Bay Head, Ocean County, and communities throughout New Jersey